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PRSA's Six Weeks of Giving


With PRSA membership, you’ll receive Issues & Trends, our daily e-newsletter delivering the latest industry headlines to our members’ inboxes.
As part of PRSA's Six Weeks of Giving, please enjoy access to the Dec. 20 edition of Issues & Trends below.


Dec. 20 Edition
By Dec. 27 and
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After Instagram Direct | Social Business | Bonus Strategist Article


Issues & Trends will go on hiatus until Tuesday, Jan. 7. Happy holidays from everyone at PRSA! 

News You Need

        » PR Journal: The State of Environmental Communication
Columbia Journalism Review
Time Magazine
The Strategist
What’s Tweeting


This week, @PRSA featured our some of our favorite articles from@PRSAtactics, PRSA’s award-winning newspaper, in 2013:
Want to read more? Check out the Tactics online archives for the latest news, trends and how-to information about the evolving PR profession.

Jobs of the Day

"Public relations has relied on impressions for far too long. We need to continue to test and find new ways to leverage data, insights and analytics and bring them to the forefront, pushing our discipline forward so we aren’t left in the dust."
From Our Sponsor

Using Social Media as a Career Tool

By Joseph M. Catrino, Assistant Dean, Career Development, School of Communications, Quinnipiac University
Searching for a job or an internship is challenging today, but social media has opened many doors for job seekers. Deciding what social media platform to use will depend on the person.
Here are some questions that may help job seekers who are using SWOT analysis to determine if they should use a specific social media platform as a career tool. 
Increase your media outreach with PRSA:
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