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PRSA's Six Weeks of Giving

With PRSA membership, you'll have access to 75 on-demand webinars — not to mention our live webinars — designed to enhance your skills and career!

As part of PRSA's Six Weeks of Giving, please enjoy access to the webinar, "Barcelona Principle #1: Set Measurable Goals."

The Barcelona Principles are the first-ever PR measurement standards adopted by hundreds of associations, companies and individuals. They range from how to set goals that are measureable to how to demonstrate the ROI of what you do. During this webinar, Pauline Draper-Watts, executive vice president, practice leader, communications measurement and analytics, StrategyOne, explains the first principle as well as how to:

  • Identify “good” and “bad” objective statements.
  • Link objectives and results with the overall goals of the business.
  • Avoid some of the pitfalls, such as using the term “creating buzz” as a key performance indicator.