Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses. Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Did your program increase revenues, decrease expenses or build relationships? You can answer these questions with the right metrics and tools.
During this session with Angela Jeffrey, APR, managing director, U.S., Salience Insight , you will: