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PRSA's Six Weeks of Giving

As part of PRSA's Six Weeks of Giving, please enjoy access to the on-demand webinar, "Finding the 'R' in ROI: Structuring Your Measurement Program to Deliver the Goods."       

Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses. Everyone wants to know the ROI of their communications programs, but you can’t find it if you don’t set up your measurement program correctly. Did your program increase revenues, decrease expenses or build relationships? You can answer these questions with the right metrics and tools.

During this session with Angela Jeffrey, APR, managing director, U.S., Salience Insight , you will:

  • Learn about an eight-step measurement process, from objective-setting to return.
  • Walk through the AMEC Valid Metrics Framework to understand your options.
  • Gain tools and metric suggestions at each step in the process.
  • Understand a simple process for correlating media coverage to business outcomes.
  • Learn cool, easy measures of financial return and cost-efficiencies.