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PRSA's Six Weeks of Giving

As part of PRSA's Six Weeks of Giving, please enjoy access to the on-demand webinar, "Problem-Solving: Using SWOT in the Decision-Making Process "

How do you know where to go if you don’t know where you are? A SWOT analysis is an effective tool for identifying a company’s current Strengths, Weaknesses, Opportunities and Threats, and helps strategists understand what could lead to or prohibit the achievement of a stated objective. During this webinar with Bob Saline, APR, Fellow PRSA, you will:

  • Learn how this research tool can improve strategic communications planning.
  • Follow a road map of an example SWOT analysis.
  • See how honing this management skill will enhance your value as a PR professional.