Jamie Meredith, Independent Practitioners Alliance (IPA) immediate past chair, realized her dream of successfully owning her own public relations consultancy, The Meredith Group, Inc., in 2005, and found that PRSA’s “networking and professional development was helpful for taking [her] experience to the next level in terms of business.”
In building her business, Meredith noted her active engagement with fellow PRSA members from both the IPA Section and National Capitol Chapter, which helped expand her knowledge of the current industry landscape and burgeoning trends, such as social media.
"The IPA Section offers excellent programming focused on the latest industry trends. IPA also provides opportunities for members to collaborate to provide the best solutions for their clients," said Meredith, who joined the Section in 2007.
In terms of helpful IPA Section resources, Meredith has found “our online discussion forum is very active, and we share quality information,” along with the IPA Member directory.
In this current marketplace, Meredith noted independent practitioners’ ability to effectively help clients through their “flexibility” in offering executive-level strategy on projects. “We’re finding and doing the business,” said Meredith.