Learning by doing is part of the challenge of social media. For Trey Campbell, APR, director of communications at The Southwestern Company, of all his volunteering experiences, becoming involved with PRSA’s social media “has had the most profound effect.”
“I often view the LinkedIn dialogues that take place to see other perspectives about a particular issue,” said Campbell, who also helped start a PRSA Nashville Chapter Twitter account and Facebook page.
While Campbell recognizes “the value of social media in PR,” he also appreciates how PRSA’s traditional networking has connected him to colleagues on a local and national level.
“It is comforting having a professional peer group and outlets such as the ones offered by PRSA to build a knowledge base for my profession to serve my company and clients,” said Campbell, who has practiced public relations for the past 13 years, and was involved with the Middle Tennessee State University PRSSA Chapter.
Campbell notes PRSA’s career development resources as being integral to multiple promotions and developing a professional network. Also, he said his current employer not only recognizes the power of public relations, but that they “have been very supportive of PRSA for the past 11 years.”
“They know all of [the] things I am exposed to and [that] the leadership I take from it translates directly into what I can offer them,” said Campbell.