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Professional Development & Training

PRSA has the public relations and communications training you need to keep your skills sharp. Choose from PRSA’s many public relations and communications training courses to find subjects you want in the formats you need.

Find out more about all of PRSA’s professional development and training offerings.

Accreditation (APR)

Isn't it time to invest in your career? Earn your Accreditation in Public Relations (APR), the mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment.  

Featured Events

Introduction to Effective Crisis Response

Effective crisis response creates a powerful competitive advantage; ineffective crisis response puts organizations at significant competitive disadvantage. In this full-day workshop, internationally-renowned crisis expert and professor Helio Fred Garcia will cover best practices in effective crisis response. You will learn the predictable patterns of crises, what works and what doesn’t and why, and how to get management buy-in to decisions that are often resisted by lawyers and other business advisers. You also will learn how to establish a crisis response capability and how to plan for the unforeseen.

Jan. 16, 2015
9 a.m.–5 p.m. EST
PRSA Professional Development Center
New York, N.Y.

Full Price: $715
Member Price: $615

Upcoming Learning Opportunities


Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.