PRSA has the public relations and communications training you need to keep your skills sharp. Choose from PRSA’s many public relations and communications training courses to find subjects you want in the formats you need.
Find out more about all of PRSA’s professional development and training offerings.
Isn't it time to invest in your career? Earn your Accreditation in Public Relations (APR), the mark of distinction for public relations professionals who demonstrate broad knowledge, strategic perspective and sound personal judgment.
Building Media Relationships
In this complement to Michael Smart’s popular pitching workshop, you’ll learn how to get on the radar screen of reporters and bloggers even when you don’t have a story to pitch. Learn how to identify and choose the media outlets that matter most to you. Use free resources to evaluate the influence of various blogs and online-only media.
Full Price: $715
Member Price: $615
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.