The process required for professionals seeking the Accredited in Public Relations (APR) credential is multi-phased, yet pretty straightforward. Obtaining the APR designation proves you have successfully demonstrated competency in the knowledge, skills and abilities required to practice public relations effectively in today’s business arena.
APR candidates who meet established criteria can begin pursuing Accreditation at any time. But, it is a good idea to possess at least five years of experience in the profession and to allocate around a year to study and complete the requirements needed to advance through the process.
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Many APR candidates combine self-study with some kind of group instruction, such as training offered by many PRSA Chapters. Understanding the core competencies is a good place to start. APR candidates can access various online resources:
For information on APR, email Kathy Mulvihill, firstname.lastname@example.org.