Knowing Your Business Is Good PR
Use Your Business Literacy to Communicate With the CEO, Improve the Outcomes of Your Strategies and Tactics, and More
Category: Accreditation Preparation & Maintenance
Are you speaking the same language when you talk to your organization’s top executive? Even if you have had limited opportunities to broaden your knowledge of business literacy during your public relations career, chances are that those you work with assume knowledge. Whether you work for an agency, corporation, government or nonprofit organization, business literacy can help you advance your career, as well as prepare for the Examination for Accreditation in Public Relations. In this session, you will learn:
- What kinds of business information could be helpful to you.
- How to evaluate this information and use it in planning and implementation.
- Why business literacy will make you more valuable to your organization.
- Where you can look to gather information helpful to you.
- How to become a more valuable resource for your organization’s senior leadership.
Instructors
Mary Graybill, APR, Fellow PRSA
Mary Graybill, APR, Fellow PRSA, established Los Angeles-based Graybill Communication in 1995. As a principal of the company, she works with a diverse family of clients and delivers a full scope of public relations services, including public outreach, public affairs, issues and crisis management, marketing communication and media relations. She chaired the Universal Accreditation Board in 2006, led the team that developed the Candidate’s Study Guide for Accreditation in Public Relations in 2007, and now serves on the PRSA Board of Ethics and Professional Standards (BEPS), and as co-chair of the PRSA Fellows’ GoodFellows program.
Margaret Ann Hennen, APR, Fellow PRSA
Margaret Ann Hennen, APR, Fellow PRSA, is a senior communication and public relations professional with 30 years of experience in Minnesota’s business communities. Her experience includes in-house counsel for Fortune 500 companies, a large community and academic health care provider, and public media. In addition, her consulting clients include a Fortune 500 company, nonprofit organizations, a rural medical center and mid-size businesses. She has a history of delivering desired results for corporate and community organizations. An active member of PRSA since 1985, Hennen has served as president for the PRSA Minnesota Chapter, and she currently is a member of its advisory council. As part of her four years of PRSA Board of Directors service, she worked with the Universal Accreditation Board (UAB), and was a member of the committee that created the Accreditation in Public Relations Study Guide in 2005.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
