Category: Communication Strategy
9 a.m.–5 p.m. EST
9 a.m.–3 p.m. EST
PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, N.Y. 10038
Phone: (212) 460-1400
The PRSA Professional Development Center is located in Manhattan’s Financial District. See the map and location in the ’About PRSA" section of our website for details.
Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study.
You will learn:
Materials and lunch provided.
Robin Schell, APR, Fellow PRSA, senior counsel at Jackson Jackson & Wagner, has 20 years of consulting experience and specializes in strategic planning, effective internal and external communication systems, constituency relations programs and behavioral research.
Participants earn 4.0 APR Maintenance Credits for a two-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.