Your Public Relations and Communications Community


PR Boot Camp

Key Concepts and Techniques of Effective Public Relations


Availability
Oct. 28–29, 2014
AMA Executive Conference Center Chicago
Chicago, Ill.
Full Price: $999
Members: $849
Dec. 9–10, 2014
Metro Meeting Centers Boston
Boston, Mass.
Full Price: $999
Members: $849

Category: Communication Strategy

Take a deep dive into the key aspects of the public relations profession. Whether you are a journalist, new graduate, transitioning from another field, new in your position or wanting to learn more about public relations, this overview with Robin Schell, APR, Fellow PRSA, will provide you with the knowledge you need. Gain a clear understanding of public relations and communications concepts and techniques through lectures, case study presentations, discussions and group exercises. Examine the theory and practice of major issues presently facing the public relations profession and participate in hands-on teamwork as you create your own public relations plan based on a case study.

You will learn:

  • How to transition into the public relations profession.
  • The challenges and opportunities of the public relations profession.
  • How to design a 10-step public relations program including setting goals and tactical execution.
  • How to measure public relations effectiveness.
  • How to create effective external/internal communications.
  • How to handle crisis communications.
  • Ethics guidelines.
  • Research methodologies.
  • How to create and present a public relations plan.

Materials and lunch provided.

Instructor

Robin Schell, APR, Fellow PRSA

Photo of Robin Schell, APR, Fellow PRSA Schell has 20 years of consulting experience and specializes in strategic planning, effective internal and external communication systems, constituency relations programs and behavioral research.

Participants earn 4.0 APR Maintenance Credits for a two-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.