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Creating Your Own Measurement Dashboard

Identifying the Right Metrics and How to Display Them

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Measurement & ROI

Managers aren’t satisfied with just measures of communication activities we accomplished; they also want to see the outcomes. Key performance indicators (KPIs) are vital for effective performance reviews. Whether you manage a communication vehicle or an entire department, Angela Sinickas will show you how to develop your own KPIs and share them with your leadership, as well as identify the right metrics and choose how to visually display them.

You will learn how to:

  • Collect and evaluate all the current measurements available to you.
  • Identify new metrics that may cost you nothing to collect.
  • Select the most meaningful metrics to track over time.
  • Establish baselines and set realistic targets for the metrics you select.
  • Choose among various options for sharing your results, such as a Balanced Scorecard, an index or various approaches to a visual “dashboard” of the key indicators.


Angela Sinickas, ABC, IABC Fellow

Photo of Angela Sinickas, ABC, IABC Fellow Sinickas is the author of the manual, How to Measure Your Communication Programs, and more than 140 professional articles. She has conducted presentations in 29 countries, and her work with clients has earned 17 international communication awards.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit


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