Creating Your Own Measurement Dashboard
Identifying the Right Metrics and How to Display Them
Category: Measurement & ROI
Managers aren’t satisfied with just measures of communication activities we accomplished; they also want to see the outcomes. Key performance indicators (KPIs) are vital for effective performance reviews. Whether you manage a communication vehicle or an entire department, Angela Sinickas will show you how to develop your own KPIs and share them with your leadership, as well as identify the right metrics and choose how to visually display them.
You will learn how to:
- Collect and evaluate all the current measurements available to you.
- Identify new metrics that may cost you nothing to collect.
- Select the most meaningful metrics to track over time.
- Establish baselines and set realistic targets for the metrics you select.
- Choose among various options for sharing your results, such as a Balanced Scorecard, an index or various approaches to a visual “dashboard” of the key indicators.
Instructor
Angela Sinickas, president, Sinickas Communications, Inc., has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report and Communication World.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
