Category: Measurement & ROI
In the Principles, there are three tiers of measurement — outputs, outcomes and business results. This webinar will show you what good media measurement looks like, both traditional and social, and also how to measure target audience change and the related business results. Participants will learn the good, bad and ugly of each form of measurement, and how to make smart choices in creating or managing a measurement program.
Don Bartholomew is senior vice president of Digital and Social Media Research at Ketchum. He is a frequent speaker on public relations, social media measurement and return on investment (ROI). He is a former adjunct professor at the University of North Texas, where he taught mass communications research. He holds a B.S. in Industrial Engineering & Operations Research from Syracuse University, and an MBA from the University of Dallas.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.