Your Public Relations and Communications Community
Web Writing Boot Camp
How to Write Blog Postings, Tweets and Web Pages That Engage
Categories: Writing Techniques & Tactics, Social Media
Dates
- Learn how to make your posts personable, and write dramatic, compelling status updates that draw followers and get clicks.
- Receive tips for increasing the usability of your copy by 124 percent in three steps, and discover the two elements that must be included in an online lead.
- Understand how to reach website visitors with the piece of display copy that 95 percent of people read, but many communicators drop.
Instructor
Ann Wylie, president of Wylie Communications, serves as a PRSA writing trainer and presents writing workshops throughout the country. She is the author of more than a dozen learning tools, including “Anatomy of a Press Release, Pitch and E-mailed Release” and “Writing That Sells.” Ann has served as a public relations professional in an agency, corporate communicator for Hallmark Cards, editor of an executive magazine and as a consultant in her own firm. Her work has earned 40 communication awards.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
