Category: Measurement & ROI
Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.
This session will:
Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of the Forbes’ Global 100 largest corporations. Sinickas is the author of the manual “How to Measure Your Communication Programs.”
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