Your Public Relations and Communications Community

What’s Your Communications Campaign’s ROI?

Make Sure Your Business Outcomes Measure Up!

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Measurement & ROI

Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.

This session will:

  • Provide you with documented examples of how internal and external communication have affected bottom-line issues at other organizations.
  • Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
  • Teach you how to use an ROI worksheet to calculate the return on your own
  • communication campaigns or channels.


Angela Sinickas, ABC, IABC Fellow

Photo of Angela Sinickas, ABC, IABC Fellow Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of the Forbes’ Global 100 largest corporations. Sinickas is the author of the manual “How to Measure Your Communication Programs.”

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


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