What’s Your Communications Campaign’s ROI?
Make Sure Your Business Outcomes Measure Up!
Category: Communication Strategy
Simply measuring the effectiveness of communication isn’t enough anymore. Senior management is asking for more direct correlation of the money spent on communication with the business outcomes resulting from it — how it increases revenue or reduces expenses.
This session will:
- Provide you with documented examples of how internal and external communication have affected bottom-line issues at other organizations.
- Explain how to collect data for the ROI calculation by tracking changes in audience behaviors before and after you communicate.
- Teach you how to use an ROI worksheet to calculate the return on your own
- communication campaigns or channels.
Instructor
Angela Sinickas, president, Sinickas Communications, Inc., has been measuring the effectiveness of communications since 1981. Her prolific publications and speaking engagements have made her name synonymous with measurement of organizational communication. Angela and her measurement work have been cited in Harvard Business Review, Investors Business Daily, HR Magazine, Executive Solutions, PR News, Journal of Communication Management, Ragan Report and Communication World.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
