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When a Star Leaves
How to Sustain Social Media Efforts Over the Long Term
Category: Leadership & Management
Dates
- Discover why some social media programs thrive when their leader leaves, and others fail.
- Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.
- Cover the importance of creating training and education programs, and devising metrics that are tied to mission goals and objectives.
Instructors
Donald Jones, lead associate at Booz Allen Hamilton, is a social technologist who currently focuses on Web strategy and social media for clients in the health care market.
Steve Ressler is president and founder, GovLoop.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
