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When a Star Leaves

How to Sustain Social Media Efforts Over the Long Term

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Leadership & Management

  • Discover why some social media programs thrive when their leader leaves, and others fail.
  • Learn how to integrate social media into your organization so that if a star leaves, social media efforts can remain effective.
  • Cover the importance of creating training and education programs, and devising metrics that are tied to mission goals and objectives.


Donald Jones

Photo of Donald Jones Jones is a social technologist who currently focuses on Web strategy and social media for clients in the health care market.

Steve Ressler

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit


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