Your Public Relations and Communications Community

How to Develop the Mindset of a Strategist

Getting to the Table Earlier and With More Personal Power

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Executive Level, Leadership & Management

What are you doing to achieve more influence and input on strategy and key decisions? Do you really have the mindset to get your boss to listen? This dynamic and highly interactive session will teach you techniques, strategies and personal tools for getting important matters before important people, being more influential within your organization, selling ideas and helping management stay focused. Learn how to get your invitation to the table earlier, and how to have real impact once you have arrived.

You will learn:

  • What being strategic really means.
  • How to develop a strategic management mindset.
  • Information CEOs and leaders need and expect from their advisers every day.
  • Practices that will get you invited into the decision-making process before all the decisions have been made by the high-priced lawyers and outside consultants.
  • Techniques for advancing your ideas when your boss is lower down on the food chain.
  • What to expect and what is expected once you get to the table.
  • Tools to help you get invited back repeatedly.

Each participant will receive a substantial handout.


James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus

Photo of James E. Lukaszewski, ABC, IABC Fellow; APR, Fellow PRSA, BEPS Emeritus James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.

Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.


Flip through a booklet on UGA’s Online Continuing Education Course:
Join PRSA Today

FREE Integrated Marketing Training With Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.