Digital Media and Today's Digital News Release
Making It Easy for Journalists to Pick Up Your Story
Category: Media Relations
Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.
You will learn:
- What more than 200 journalists told us in a recent survey regarding press release preferences.
- What journalists and bloggers really need in-hand to cover your story, and in what format they want it.
- How to use segmentation and long-lead/short-lead distributions to make your release more effective.
- How to optimize your digital news release to maximize Web exposure.
- How to analyze digital new release vendors.
Instructor
Malayna Williams, Ph.D., is a managing partner at PWR New Media, experts in interactive digital communications. She has worked in the digital communications field for seven years, focused primarily on the execution of electronic press kits. She works with clients ranging from associations to CPG firms to some of the country's largest and most innovative public relations firms. She earned her master’s degrees at the University of Illinois at Chicago and the University of Chicago, and has a Ph.D. from the University of Chicago.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
