Category: Media Relations
Newsrooms have changed dramatically, and traditional news release distribution methods no longer meet the needs of journalists. As new technologies and staff cuts change the way newsrooms operate, journalists are busier than ever. Bloggers also add new challenges and opportunities. Take advantage of this trend by making it easier for the media to pick up your story. Digital news releases are designed to get all the information a journalist or blogger needs — contact links, images, video, backgrounders, bios, social media elements and more — directly into the inbox of your targeted list of journalists.
You will learn:
Evans has worked in the digital communications field for more than 10 years, and has focused primarily on the execution of media-facing digital assets, such as multimedia news releases. She works with clients ranging from associations to CPG firms to some of the country's largest and most innovative public relations firms. She earned her master’s degrees at the University of Illinois at Chicago and the University of Chicago, and has a Ph.D. from the University of Chicago.
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