Pitching Boot Camp
Winning Over Journalists and Bloggers in the New Media Landscape
Category: Media Relations
Media pitching coach Michael Smart’s most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”
You will learn:
- How to take advantage of the upheaval in the media industry.
- Eight “story boosters” that turn ordinary news into stories journalists and bloggers crave.
- The anatomy of perfect phone and email pitches.
- Foolproof ways to determine the correct journalists and bloggers to approach.
- What to say or write to grab attention every time.
- How pitching bloggers is similar to and different from pitching to other media.
- The secret test journalists subconsciously apply to every pitch that has nothing to do with newsworthiness.
- Four proven formulas for winning email pitch subject lines.
- A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
- What most annoys journalist and bloggers, and how to avoid it!
Materials and lunch provided.
Instructor
Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 3,000 communicators across the globe how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has twice been among the top-rated presenters at the PRSA International Conference.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
