Category: Media Relations
PRSA Professional Development Center
33 Maiden Lane, 11th Floor
New York, N.Y. 10038
Phone: (212) 460-1400
The PRSA Professional Development Center is located in Manhattan’s Financial District. See the map and location in the ’About PRSA" section of our website for details.
AMA Executive Conference Center – San Francisco
San Francisco Marriott Marquis
55 Fourth Street, 2nd Floor
San Francisco, Calif. 94103
Phone: (415) 442-6770
See the venue’s website for directions and maps.
Media pitching coach Michael Smart’s most popular workshop offers hundreds of intensely practical tips that will instantly boost your media and blog coverage. Those trained by Smart have scored coverage on the front page of The New York Times, in The Wall Street Journal and USA Today, and on CNN and NBC’s “Today.”
Michael Smart’s last Pitching Boot Camp course in March sold out, so don’t delay your registration.
While you are in New York, consider attending his new PRSA course, “Building Media Relationships,” immediately following on June 14. Register for both and save $150 with this promotion code: SMART150.
You will learn:
Materials and lunch provided.
“As someone who’s placed products on the front page of USA TODAY, in The New York Times Style Section and the Los Angeles Times Mag(azine), I admit I was a bit skeptical that Michael’s workshop would be advanced enough to help me. But, I gave it a chance, and within the first hour, he had given me two new angles for one of my clients I had never thought of before. He shows you how PR people have done the impossible, and how you can do it, too.” — Sabina Gault, director of corporate communications, Venture IAB, Los Angeles
“I took Michael’s workshop because I face the challenge of landing national coverage for what is traditionally a regional event — the Indiana State Fair. After applying his research and pitching techniques, I’ve had unbelievable results — USA TODAY ran a half-page article with a photo, and The New York Times reporter I pitched came to the fair and her story (w/photo) ran on the FRONT PAGE. The media response was better than any of us could have ever dreamed, and I believe much of it is a result of implementing some of the strategies Michael taught in his seminar. I’m a firm believer in his approaches.” — Andy Klotz, Indiana State Fair
Michael Smart, principal of MichaelSMARTPR, has been landing top-tier coverage for 13 years. He also has trained more than 4,500 communicators across the globe on how to boost their media and blog placements, including pros from Allstate, Disney, Verizon, Hilton, Honda, Edelman and many other organizations, large and small. He has been among the top-rated presenters at the PRSA International Conference three times.
Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.