Anatomy of a 2.0 Release
Write Releases That Get Posted on Portals, Help Google Find Your Site, Reach Readers Online and More
Categories: Writing Media Relations, Techniques & Tactics
Are your releases among the 3 percent to 45 percent that actually work? Depending on which study you look at, 55 percent to 97 percent of all news releases sent to media outlets are never used. No wonder! Most releases written today are old-fashioned, formulaic and dull. In this session, you’ll learn to create press releases that actually get the word out. You’ll walk away from this program with checklists, formats, dos and don’ts, and rules of thumb for effective public relations writing based on the latest research. They didn’t teach you this in PR 101!
You’ll learn:
- How to take advantage of online distribution to get your release posted on portals, help Google find your site, and reach customers, clients and other stakeholders online.
- How to write better headlines, decks and leads for your releases.
- Why getting the “gobbledygook” out is even more important online than in print.
- How long your release should be.
- How to craft links that help Google find your Web site.
- How to optimize your releases for search engines and human readers.
Instructor
Ann Wylie, president of Wylie Communications, serves as a PRSA writing trainer and presents writing workshops throughout the country. She is the author of more than a dozen learning tools, including “Anatomy of a Press Release, Pitch and E-mailed Release” and “Writing That Sells.” Ann has served as a public relations professional in an agency, corporate communicator for Hallmark Cards, editor of an executive magazine and as a consultant in her own firm. Her work has earned 40 communication awards.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
