How to Grow Word-of-Mouth Movements
People Are the Killer App
Category: Crisis & Reputation
What does it take to build a movement of loud and proud brand ambassadors? More social media applications? Faster technology? Geno Church teaches you the seven lessons on how your brand can build and grow a movement, starting with how to treat people like fans, not customers, and how to allow your fans to share brand ownership. Learn the difference between a movement and a campaign, as well as how to measure ROI. Hear about word-of-mouth case studies, including the Fiskars Brands “Fiskateers” movement, which now has more than 5,000 members worldwide, and the Effie award-winning Rage Against the Haze youth anti-smoking initiative, which has more than 7,000 active teenagers involved despite a complete state program budget elimination.
You will learn how to:
- Turn product conversations into passionate conversations.
- Build and grow a word-of-mouth movement.
- Encourage your customers to be brand ambassadors.
- Measure word-of-mouth ROI.
- Allow your fans to share brand ownership.
Instructor
Geno Church, Brains on Fire’s word-of-mouth inspiration officer, is responsible for developing word-ofmouth, buzz, viral and evangelism strategies for the agency’s clients. In his 14+ years with Brains On Fire, Geno has helped build word-of-mouth into the identities of brands including Fiskars Brands, the American Booksellers Association, Rawlings Sporting Goods, and Rage Against the Haze (South Carolina’s youth-led antitobacco movement). Geno has been recognized as a thought leader in both the identity and word-of-mouth realms, and has received awards from numerous organizations, including the 2008 Effie awards and the 2006 Word of Mouth Marketing Association WOMMIE Awards.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
