How To Be the Best Trend Spotter
An Introduction for Learning How to Read the Signs
Category: Crisis & Reputation
Public relations pros are no longer conduits for information. We are people who bring the news to folks who need our help. In order to succeed, you have to be someone people want to talk to.
How? By being able to see what is coming and becoming your own trend spotter. Spotting trends requires a combination of knowing your business and your customer, and keeping an eye on what is happening around you. With that big-picture/small-picture view, you will be better able to identify emerging trends that will affect your business.
This fast paced, moving, example-filled 60-minute webinar, hosted by trend expert Richard Laermer, will show you how finding out about obscure — yet important — industries outside of your workwill help you get the job done.
Instructor
Richard Laermer, an often-quoted expert in marketing and media, is CEO of world-renowned RLM PR, a 20-year-old independent communications firm that rose to prominence as the first to bring then unheard-of dot-coms to the covers of magazines all over the world. RLM was online when online wasn’t cool, and then when it was. More recently, RLM has become the go-to consultant for doses of social media reality.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
