Social Media and New Media PR Boot Camp

Learn Social Media Strategies for Effective Public Relations

Category: Social Media

Stay competitive! Learn the ins and outs of blogging, podcasting, RSS, YouTube, Facebook, Twitter, online newsrooms and other social media. Gain hands-on experience through easy-to-follow, step-by-step exercises using new media tools and services, and strategic knowledge of how to apply social media to your organization’s communications. Start at square one and get everything you need to develop and deploy new media and social media initiatives that deliver measurable results.

Join Eric Schwartzman and learn how to set up a new-media-monitoring dashboard, launch your own blog, set up and integrate a Flickr account, embed YouTube video clips and install third-party widgets. Get practical knowledge on how to best use these tools for your public relations and communications campaigns.

You will learn:

• When to blog, comment or listen.
• The business case for RSS, blogging and podcasting.
• How to integrate new media into conventional public relations campaigns.
• The basics of search engine optimization (SEO).
• Podcast development, production and distribution.
• About video-on-demand and webcasts.
• About social bookmarking and networking.
• How to use Twitter to track news and build communities.

Materials and lunch provided.

This seminar is offered in a Wi-Fi environment. Attendees bring their own laptop computers and follow along through a series of exercises using popular online social media tools and services.

Instructor

Eric Schwartzman

New media consultant Eric Schwartzman has taught his “New Media PR Boot Camp” to thousands of public relations, corporate communications and marketing professionals. He hosts the award-winning public relations podcast, “On the Record…Online,” has advised on new media strategy for Johnson & Johnson, City National Bank, Toyota, UCLA, AARP and others.

Follow @ericschwartzman