Your Public Relations and Communications Community

Creating the Online Newsroom

Develop a Centralized Information Headquarters for Your Organization

This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

With the ongoing proliferation of social media, the online newsroom has evolved further into a must-have digital tool for all areas of communication, including investor relations, employee relations, marketing and brand awareness.

Join online newsroom experts Steve Momorella and Pete Codella, APR, as they share best practices and online newsroom examples. They will provide tips on how to leverage an online newsroom to help increase exposure and decrease content distribution costs. They also will outline why a centralized, social-media-equipped online information headquarters is a must-have part of your public relations toolkit for mainstream journalists and news consumers. Detailed online newsroom case studies will be used to demonstrate the effectiveness of using digital communication tools and integrating social media into your communications efforts.

In this webinar you will learn how to:

  • Position your online newsroom as a go-to resource in your industry.
  • Ensure that you have all of the essential elements that mainstream journalists expect.
  • Integrate social media features into your online newsroom so that people can easily share your news.
  • Use content marketing to help increase exposure and brand awareness for your organization.
  • Produce content that supports the search optimization strategy of your organization.
  • Determine the best approach for your organization — building a newsroom yourself or using a hosted service.


Pete Codella, APR

Photo of Pete Codella, APR Codella created the NewsCactus online newsroom software and co-hosts the Online PR Podcast. He writes for PR Daily, and is co-author of “Integrated Marketing in the Digital World.” He has developed and taught public relations and social media courses for the University of Nevada, Las Vegas, the University of California, Irvine and the University of Utah. He is a sought-after consultant and presenter on all things related to social media and public relations, and has served as president of local chapters of PRSA, IABC and the Social Media Club. Codella holds a Bachelor of Arts from Brigham Young University, and is a member of the University of Utah Executive MBA Class of 2013. He blogs at, and can be found on Twitter @codella.

Steve Momorella

Photo of Steve Momorella Momorella has more than 18 years of direct Internet experience, ranging from programming to high-level design and consulting for numerous large corporations, including IBM, AOL and Ford Motor Company. Currently, he is responsible for the sales and marketing of TEKGROUP’s Online Newsroom Solution, which is used by well-known brands, including Toyota, Starbucks, Prudential, Walgreens, Lowes, Dunkin' Donuts, Ford, Sprint and many Fortune 500 companies.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit


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