Developing and Maintaining a Social Media Policy
A Best Practices Approach
Category: Social Media
This Course is not currently available. Email the Professional Development Department to inquire about future availability of this program.
Building a social media policy is a part of the strategic planning process, and today’s communications professionals are spearheading the development. With this new responsibility, it is important to understand the best ways to evaluate who needs to be involved in policy development, what types of policies are necessary for an organization that engages in multiple social media platforms, and what are the easiest ways to guide employees and the public with their social communications.
Join Deirdre Breakenridge, author and communications strategist, and learn how to develop and maintain a social media policy using a best practices approach. You will discover who from your organization needs to be on the policy development team, what processes should be in place to support your policy and how to create the necessary protocols for a policy that defines how the organization and its public communicate through social media. Start at square one and learn all of the steps needed to create the right policy for your organization.
You will learn:
- What departments are involved in building a social media policy.
- What policy areas should be developed for your company, covering everything from legal concerns and IT risks to account management and employee access.
- How to create more than one policy to address employee and public participation in your social media communities.
- How to maintain your policy as you expand your social media program.
- The best ways to educate your employees about a social media policy and its associated value.
- The most helpful tools to support a social media policy within the organization.
Lunch and materials provided.
Instructor
Deirdre Breakenridge is chief executive officer at Pure Performance Communications. A veteran in public relations and marketing, Breakenridge has counseled senior-level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
