How to Create a Social Media Plan
Build Community and Brand Awareness Through Strategic Social Communications
Category: Social Media
Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.
Join Deirdre Breakenridge to learn the best practices for:
- Developing business goals and objectives.
- Research initiatives.
- Messaging and content creation.
- Distribution channels.
- Performance measures.
- Conversation monitoring.
Instructor
Deirdre Breakenridge, president and executive director, Communications, Mango! Creative Juice. For 20 years, she has been helping senior executives communicate with their stakeholders. She is also an adjunct professor at Fairleigh Dickinson University, where she teaches courses on public relations and interactive marketing for the university’s Global Business Management program. Her books include “Putting the Public Back in Public Relations,” “PR 2.0,” and “Cyberbranding: Brand Building in the Digital Economy.”
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
