How to Create a Social Media Plan
Build Community and Brand Awareness Through Strategic Social Communications
Category: Social Media
Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.
Join Deirdre Breakenridge to learn the best practices for:
- Developing business goals and objectives.
- Research initiatives.
- Messaging and content creation.
- Distribution channels.
- Performance measures.
- Conversation monitoring.
Instructor
Deirdre Breakenridge is chief executive officer at Pure Performance Communications. A veteran in public relations and marketing, Breakenridge has counseled senior-level executives at companies including the Academy of Nutrition and Dietetics, Empire Today, Hershey’s, JVC, Kraft and the World Bank. Breakenridge is the author of five Financial Times books. Her most recent book, “Social Media and Public Relations: Eight New Practices for the PR Professional,” was published in May 2012 and is available in print and all digital formats. Her other books include, “Putting the Public Back in Public Relations,” “PR 2.0, New Media, New Tools, New Audiences,” “The New PR Toolkit” and “Cyberbranding: Brand Building in the Digital Economy.”
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
