Your Public Relations and Communications Community


How to Create a Social Media Plan

Build Community and Brand Awareness Through Strategic Social Communications


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Social Media

Where do news releases, media training, message development and the tenets of crisis management fit into the new world communications order? Learn how to strategically pull the elements together and integrate new tools with traditional methods, across the realm of social media.

Join Deirdre Breakenridge to learn the best practices for:

  • Developing business goals and objectives.
  • Research initiatives.
  • Messaging and content creation.
  • Distribution channels.
  • Performance measures.
  • Conversation monitoring.

Instructor

Deirdre Breakenridge

Photo of Deirdre Breakenridge A 25+ year veteran in PR and marketing, Breakenridge is the author of five Financial Times Press books including her latest titles, “Social Media and Public Relations: Eight New Practices for the PR Professional,” “Putting the Public Back in Public Relations,” and “PR 2.0, New Media, New Tools, New Audiences.” She speaks nationally and internationally on the topics of PR, social media and marketing. 

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.

 


 
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