Write for Readability
Help Your Audience Members Read, Understand and Remember Your Message
Categories: Writing Techniques & Tactics
This Webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.
More than 60 years of research shows that making your copy easier to read improves:
- Readership. More people read the piece.
- Perseverance. People read more of it.
- Comprehension. They understand it better.
- Speed. They read faster.
- Retention. They remember it longer.
In this session, you will learn:
- Four components of more readable messages.
- The top two ways to increase readability.
- Seven steps for making your copy easier to read.
- Six tips for increasing comprehension.
- Nine tools for measuring, managing and reporting reading ease.
- Three bonus tips for boosting readability.
Instructor
Ann Wylie, president of Wylie Communications, serves as a PRSA writing trainer and presents writing workshops throughout the country. She is the author of more than a dozen learning tools, including “Anatomy of a Press Release, Pitch and E-mailed Release” and “Writing That Sells.” Ann has served as a public relations professional in an agency, corporate communicator for Hallmark Cards, editor of an executive magazine and as a consultant in her own firm. Her work has earned 40 communication awards.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
