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Write for Readability

Craft Messages that Get Read & Remembered


Availability
Live Aug. 6, 2015 3–4 p.m. EDT
On-Demand, available Aug. 13
Full Price: $200
Members: Free!

Categories: Techniques & Tactics, Writing

If you write at the 11th grade level, 97 percent or more of adults in the United States won’t be able to understand your copy, according to the Department of Education’s latest adult literacy test. So, are you smart enough to write for a 5th grader?

In this tight writing webinar, you’ll learn how to write easy-to-read messages that get more people to read your piece, read more of it, read it faster, understand it better and remember it longer. Specifically, you’ll learn how to:

  •          Save up to 40 percent of the cost of business communications by making them easier to read. (FedEx, for instance, saved $400,000 a year by rewriting operations manuals.)
  •          Increase reading by up to 75 percent by making one simple change to your copy.
  •          Use a cool tool (it’s free!) to measurably improve readability.
  •          Analyze your copy for 34 readability metrics — and leave with quantifiable targets, tips and techniques for improving each one.
  •          Measure, monitor, manage and report readability — your #1 tool for making your messages more effective.

Instructor

Ann Wylie

Photo of Ann Wylie Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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