Your Public Relations and Communications Community


Write for Readability

Help Your Audience Members Read, Understand and Remember Your Message


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Writing, Techniques & Tactics

More than 60 years of research shows that making your copy easier to read improves:

  • Readership. More people read the piece.
  • Perseverance. People read more of it.
  • Comprehension. They understand it better.
  • Speed. They read faster.
  • Retention. They remember it longer.

In this session, you will learn:

  • Four components of more readable messages.
  • The top two ways to increase readability.
  • Seven steps for making your copy easier to read.
  • Six tips for increasing comprehension.
  • Nine tools for measuring, managing and reporting reading ease.
  • Three bonus tips for boosting readability.

Instructor

Ann Wylie

Photo of Ann Wylie Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
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