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Writing for Social Media

How to Write Blog Postings, Tweets and Other Status Updates


Availability
This webinar is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Categories: Writing, Techniques & Tactics, Social Media

More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.

But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with the chips, not attracting new friends and followers.

In this session, you’ll discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.

You’ll learn how to:

  • Use the 70-20-10 rule for engaging your followers,plus other tips for making sure your status updates are welcome guests, not intrusive pests.
  • Pass the “who cares?” test and four other techniques for becoming a resource, not a bore, on social media.
  • Get retweeted. Five steps for expanding your influence and reach on Twitter.
  • Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks.
  • Make your posts personable. There’s a reason they call it “social” media.
  • Tweak your tweets. Get your message across in 140 characters or less. Plus, learn how to make 140 characters go further — and when you mustcome in under the character limit.

Instructor

Ann Wylie

Photo of Ann Wylie Wylie works with communicators who want to reach more readers, and with organizations that want to get the word out. Her workshops take her from Hollywood to Helsinki, and to organizations like NASA, Nike and Nokia. More than 14,000 communicators worldwide subscribe to her e-zine, Wylie’s Writing Tips. She has earned more than 60 awards, including two IABC Gold Quills, for her work.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


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