Writing for Social Media
How to Write Blog Postings, Tweets and Other Status Updates
Categories: Writing Techniques & Tactics, Social Media
More and more companies, communicators and CEOs are using Twitter and other social media to reach customers, clients and colleagues; research markets and trends; and sell their products, services and ideas.
But social media is more like a cocktail party than a press release. Write status updates that sound like they were produced by a corporation — or even a public relations pro — and you’ll soon find yourself socializing with the chips, not attracting new friends and followers.
In this session, you’ll discover how to make your blog postings, tweets and other status updates more relevant, valuable and interesting to your readers.
You’ll learn how to:
- Use the 70-20-10 rule for engaging your followers,plus other tips for making sure your status updates are welcome guests, not intrusive pests.
- Pass the “who cares?” test and four other techniques for becoming a resource, not a bore, on social media.
- Get retweeted. Five steps for expanding your influence and reach on Twitter.
- Tweet like the FBI. Write dramatic, compelling status updates that draw followers and get clicks.
- Make your posts personable. There’s a reason they call it “social” media.
- Tweak your tweets. Get your message across in 140 characters or less. Plus, learn how to make 140 characters go further — and when you mustcome in under the character limit.
Instructor
Ann Wylie, president of Wylie Communications, serves as a PRSA writing trainer and presents writing workshops throughout the country. She is the author of more than a dozen learning tools, including “Anatomy of a Press Release, Pitch and E-mailed Release” and “Writing That Sells.” Ann has served as a public relations professional in an agency, corporate communicator for Hallmark Cards, editor of an executive magazine and as a consultant in her own firm. Her work has earned 40 communication awards.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
