Writing That Sells — Products, Services and Ideas
Reach Reluctant Readers
Categories: Writing Techniques & Tactics
Are your messages actually being read? Americans are bombarded with more than 5,000 messages a day — more than a million pieces of information a year. They toss most of that material without even looking at it. So the question is: How do you ensure that your content makes the cut? Learn useful tactics that will help you develop distinctive content that reaches and appeals to your target audience. Ann Wylie will show you how to put your public relations and communications copy among the fraction your “reader” actually reads.
You’ll learn how to:
- Think Like a Reader. Put yourself in your audience members’ heads so you can make your copy valuable, interesting and relevant.
- Go beyond the inverted pyramid. The traditional news structure doesn’t work well with readers. Isn’t it time to master a better alternative?
- Cut Through the Clutter. Master a seven-step system for making every piece you write easier to read and understand.
- Rev Up Readership. Draw people into your copy, make your copy more accessible — even reach readers who won’t read.
Lunch and materials provided.
Instructor
Ann Wylie, president of Wylie Communications, serves as a PRSA writing trainer and presents writing workshops throughout the country. She is the author of more than a dozen learning tools, including “Anatomy of a Press Release, Pitch and E-mailed Release” and “Writing That Sells.” Ann has served as a public relations professional in an agency, corporate communicator for Hallmark Cards, editor of an executive magazine and as a consultant in her own firm. Her work has earned 40 communication awards.
