Category: Leadership & Management
During the past two years, we were so busy navigating the rough waters of the Great Recession that we might not have felt the need, nor had the time, to focus on managing and engaging our teams, let alone specific “generations.” Now, the economy is recovering and our industry is back, and with it comes a critical need to effectively motivate and engage Millennials, our largest and fastest-growing pool of public relations professionals.
This webinar will provide specific knowledge about this distinctive group that will help attendees better understand and lead them, while reducing the frustration many Gen Xers and Boomers report in attempting to do so. In this session, you will learn the 10 most important millennial traits and the 20 most important actions you must take to help you manage this generation of professionals more effectively. You also will learn:
Jacobs helps public relations and other communications firms with three critical issues: 1) growing and managing business, 2) improving client service and 3) enhancing staff performance, motivation and retention through training, consulting and coaching.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.