Category: Measurement & ROI
Using multiple communication approaches certainly makes customer communications more effective. However, it also makes it harder to isolate how much impact each element might have — especially the elements for which we are responsible. This presentation will use easily adaptable examples from several companies in different industries that used various research techniques to identify exactly how communications affected business outcomes. Examples also will show how much different elements, such as public relations, ads, collateral and events, contributed to the ultimate results, including ROI calculations. Some of the techniques used include:
Attendees will learn how to:
Sinickas is the author of the manual, How to Measure Your Communication Programs, and more than 140 professional articles. She has conducted presentations in 29 countries, and her work with clients has earned 17 international communication awards.
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