Category: Techniques & Tactics
In today’s marketplace, brand-building public relations faces daunting challenges. In this post-recession environment, the frivolous is frowned upon; a hyper-focus on metrics puts pressure on all business functions — including public relations — to drive ROI and grow market share in demonstrable ways. To top it off, we are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy. In this session, you will:
Lemin is a public relations and digital media consultant at One Good Brand. He also is the strategy and analytics lead for Convince & Convert, led by best-selling author Jay Baer. Previously, he led the digital practice at PainePR and served on the global communications team for Google in Silicon Valley.
With 25 years in the fields of public relations and marketing, McCullough leads the firm nationally, overseeing strategic client service and innovations for the firm from coast to coast. In 2009, McCullough was named PR Professional of the Year by PRSA Los Angeles.
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