Category: Techniques & Tactics
In today’s marketplace, brand-building public relations faces daunting challenges. In this post-recession environment, the frivolous is frowned upon; a hyper-focus on metrics puts pressure on all business functions — including public relations — to drive ROI and grow market share in demonstrable ways. To top it off, we are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy. In this session, you will:
Lemin works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension.
With 25 years in the fields of public relations and marketing, McCullough leads the firm nationally, overseeing strategic client service and innovations for the firm from coast to coast. In 2009, McCullough was named PR Professional of the Year by PRSA Los Angeles.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit www.prsa.org/Learning/Accreditation.
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