Buzz-Building Programs That Drive Business
Develop Buzz-Building Strategies That Grow Your Brand
Category: Techniques & Tactics
In today’s marketplace, brand-building public relations faces daunting challenges. In this post-recession environment, the frivolous is frowned upon; a hyper-focus on metrics puts pressure on all business functions — including public relations — to drive ROI and grow market share in demonstrable ways. To top it off, we are in an environment where brands no longer have complete control due to a fragmented and consumer-driven digital media culture. To break through and stand out, programs must be buzz-worthy. In this session, you will:
- Assess your organization’s readiness for a buzz-building program.
- Develop buzz-building strategies that drive business results and grow brands.
- Gain the intelligence, insight and inspiration needed to bring buzz-building programs to your organization.
Instructors
Daniel Lemin is a public relations and digital media consultant, and owner of Social Studio in Los Angeles. He works with organizations of all sizes to design integrated communications programs and measurement protocols. Previously, he was director of social engagement at PainePR, and served on the global communications team for Google in Silicon Valley. He also is an instructor at UC Irvine Extension.
Daryl McCullough is CEO of PainePR. With 25 years in the fields of public relations and marketing, he serves as the firm’s CEO, lead strategist and creative director. In his role, he oversees strategic client service and innovations for the firm, coast to coast. In 2009, he was named PR Professional of the Year by the PRSA Los Angeles Chapter. He is the recipient of numerous awards, including the Best of Silver Anvil Award for the launch of XM Satellite Radio.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
