Preparing for the Unexpected
Add Value to Your Organization During a Crisis
Category: Crisis & Reputation
It does not matter whether your crisis communications plan is in a binder on a shelf, or kept electronically in a smartphone. What is important is that your organization has one. The crisis communications plan is a critical component of an organization’s crisis management program. Despite advances in digital technology and social media, a successful response to a crisis depends on a solid plan built around teams, processes, audiences and messages.
You will learn how to:
- Identify the critical parts of a crisis plan.
- Leverage the value of other existing company plans and procedures.
- Select a crisis team and maximize its effectiveness.
- Maintain and improve your plan.
- Provide value to your organization when it counts — in a crisis.
Instructor
Ernest DelBuono, vice president, Levick Strategic Communications, LLC, provides clients with the benefits of more than 25 years of experience as a crisis management professional, including crisis planning, response, media relations and coaching. DelBuono has worked in transportation, petrochemical, consumer products, finance, health care, hospitality, food and beverage, defense, homeland security and many other areas.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
