Key Message Development
Building a Foundation for Effective Communications
Category: Techniques & Tactics
Communications cannot always be controlled, but messages can. With repeated use, key messages and proof points ensure dissemination of clear, consistent and compelling information. Such messages serve as the foundation for effective communications, and can drive desired actions and positively impact your business.
In less than one hour, learn what to say, what is needed to back it up and how to make messages resonate with your target audiences. This session addresses:
- What key messages are and why you need them.
- A five-step system that enables you to prepare strategic messages.
- Benchmarks to ensure your messages cut through the communication clutter.
- How to put key messages to work via collateral, presentations, interviews and more.
Instructor
Debbie Wetherhead is president of Wetherhead Communications. She manages public relations programs for globally recognized names, such as The Coca-Cola Company, Beazer Homes, YKK, NASA and more. Her firm is best known for its ability to generate positive publicity and finesse business communications. Backed by 25+ years of experience, Wetherhead has conducted nearly 500 media, presentation, crisis communication and key message development trainings, and has presented at two PRSA International Conferences and to numerous Chapters nationwide.
PRSA thanks:
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
