Key Message Development
Building a Foundation for Effective Communications
Category: Techniques & Tactics
Communications cannot always be controlled, but messages can. With repeated use, key messages and proof points ensure dissemination of clear, consistent and compelling information. Such messages serve as the foundation for effective communications, and can drive desired actions and positively impact your business.
In less than one hour, learn what to say, what is needed to back it up and how to make messages resonate with your target audiences. This session addresses:
- What key messages are and why you need them.
- A five-step system that enables you to prepare strategic messages.
- Benchmarks to ensure your messages cut through the communication clutter.
- How to put key messages to work via collateral, presentations, interviews and more.
Instructor
Debbie Wetherhead is president of Wetherhead Communications. Backed by 25 years of experience, she has conducted 500 training workshops for individuals, companies and public relations firms. She has presented media training at 2012, 2011, 1999 and 1998 PRSA International Conferences, and been a featured speaker for Ad Club, IABC and PRSA Chapters nationwide. Wetherhead also has contributed to the 2007 and 2010 Media Training Guidebook published by PR News.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
