Financial Fitness
Engaging Gen Y in a Conversation About Money
Hosted by the Financial Communications Section.
Category: Social Media
The financial services industry is highly regulated with social media constraints — yet a certain financial giant was ahead of the curve as it launched an award-winning educational website to help Gen Y become financially fit. As a result of the company’s first integrated social media marketing campaign, website traffic increased 53 percent during 2009.
- Learn 10 steps to integrating social media into a company’s overall marketing mix, and how to evaluate and communicate the ROI of social media.
- Get an overview of best practices adopted for successful Twitter, Facebook and blog campaigns, and how to find your company’s “voice.”
- Learn how the financial giant’s campaign broke through financial literacy “clutter” and reached Gen Y with bite-sized and achievable tips about money.
Instructors
Sarah Bulgatz is the director of corporate public relations for Charles Schwab & Co., Inc., where she identifies areas of reputational opportunity and risk, and guides communications strategy and response. In addition to working behind-the-scenes to build public awareness of the company’s products, services, consumer advocacy and community outreach, she serves as a corporate spokesperson, presenting the company’s point of view on issues that are often complex and sensitive in nature.
Kristine Dixon is the director of community services for Charles Schwab & Co., Inc., where she leads marketing and communications for the firm’s financial literacy and employee-volunteerism programs. She directs marketing for Charles Schwab Foundation, a private, nonprofit organization funded by The Charles Schwab Corporation. She holds FINRA Series 7 and 24 securities registrations.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
