Category: Communication Strategy
Age is both a demographic and psychographic, which makes it a very diversified and useful research tool. When carried out correctly, generational marketing can serve as a cost-effective strategic research approach to learning more about your target audiences. This webinar will explain how each group has its own nuances, personality, distinctions and personal value. Attendees will:
Fall has been teaching public relations at the university level since 1992. Previously, she was a public relations practitioner in the travel/tourism and hospitality industry. She is a full-time associate professor at the University of Tennessee in Knoxville, where she teaches various public relations management courses. Her primary areas of research include public relations/marketing communication in the travel/tourism industry, consumer behavior and alternative class formats.
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