Category: Crisis & Reputation
Are you sure it’s OK to link to that YouTube video or post that article excerpt on your blog or media room? More and more organizations are tracking how their online content is used across the Web and finding infringers through media monitoring. Keith M. Kupferschmid will teach you what is considered public domain; how to attribute others’ content safely; the ins and outs of copyright law, including the Software & Information Industry Association’s anti-piracy efforts; and what you need to do in order to comply and still effectively do your job.
You will learn:
Keith M. Kupferschmid is senior vice president, intellectual property policy & enforcement, Software & Information Industry Association (SIIA). He is responsible for working directly with SIIA’s Intellectual Property Committee on issues relating to intellectual property. He also supervises SIIA’s anti-piracy programs.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.