Developing a Strategic Mindset
Category: Communication Strategy
In this webinar, participants explore the fundamentals of strategic thinking, from mission, values and vision to the basic elements of strategy. Communicating strategy and managing change also are discussed. This material is effectively delivered through a presentation of key concepts and frameworks. By attending this webinar, you will:
- Understand the fundamentals of strategy.
- Develop an approach to strategy.
- Understand strategic principle core competency.
Instructor
Paul Argenti is professor of corporate communication and faculty director at the top-ranked Tuck School of Business at Dartmouth. Over the past 25 years, Argenti has provided management and corporate communication consulting and training for more than 50 corporations and nonprofit organizations in the United States and abroad. Representative clients include Goldman Sachs, Sony, General Electric and ING. He also consults and speaks about issues of corporate reputation and social responsibility.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
