Category: Communication Strategy
This seminar focuses on creating alignment between strategy and execution. Participants learn how to use strategic communication to connect strategy and implementation by setting strategic communication objectives, analyzing affected constituencies, delivering appropriate messages to key constituencies, assessing their responses and using a feedback loop for continuous improvement. By attending this webinar, you will:
Paul Argenti is professor of corporate communication and faculty director at the top-ranked Tuck School of Business at Dartmouth. Over the past 25 years, Argenti has provided management and corporate communication consulting and training for more than 50 corporations and nonprofit organizations in the United States and abroad. Representative clients include Goldman Sachs, Sony, General Electric and ING. He also consults and speaks about issues of corporate reputation and social responsibility.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.