How to Use a PR Mashup for High-Impact Results
Pairing Social Media with Traditional Communications Techniques
Category: Social Media
When it comes to public relations, taking an all-or-nothing approach is often a recipe for disaster. Join this discussion with industry experts to learn how top organizations are blending new media with old media — like television, print, radio and grassroots outreach — for even more creative, exciting and results-bearing programs. Based on industry case studies, learn when social media should take the lead, when it should be used as support, and how to reinvigorate “forgotten” techniques and outlets for incredible success.
You will be able to:
- Understand common communications scenarios in which social media tools play a supporting role versus a leading role, and the ideal mix between new and old media.
- Understand the use of “old media” communications tools and outlets in novel ways — alongside social media tools — for increasing message saturation and driving audience behaviors.
- Analyze your own communications mix to determine areas where social media tools should come into play.
Instructors
Mike McDougall, APR, managing partner, McDougall Travers Collins, has been at the forefront of implementing novel approaches to communications for two decades, leading teams to 10 PRSA Silver Anvil Awards and Awards of Excellence. Prior to McDougall Travers Collins, Mike was vice president, corporate communications, for Bausch & Lomb, where he led the company’s outreach to business, financial and health care media, as well as government and community affairs.
Nicole Ravlin is a partner and co-founder at PMG Public Relations, the fast-growing Burlington, VT-based firm recognized for partnering with socially and environmentally responsible businesses. She has advised organizations ranging from entrepreneurial ventures to some of the world’s best-known brands. Prior to co-founding PMG, Ravlin held positions at Cone Communications and Giles Communications, and was director of sales and marketing for Topnotch Resort.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
