Category: Crisis & Reputation
This is an intensive 90-minute emersion in the strategic concepts and thinking required to develop crisis communication plans that work. Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss but must have; and how to avoid, anticipate, and pre-empt the mistakes and errors that cause response failure. Learn how to involve key leaders in the approval and planning process that builds crucial management and employee buy-in so necessary for ongoing readiness.
Effective crisis plans must meet seven powerful tests:
Each participant receives a substantial handout including “Your Quick Guide to the Crisis Communication Management Planning Process.”
James E. Lukaszewski, ABC, Fellow IABC; APR, Fellow PRSA, BEPS Emeritus, is president of The Lukaszewski Group, a division of Risdall Marketing Group. Considered America’s Crisis Guru®, his name appeared in Corporate Legal Times as one of “28 Experts to Call When All Hell Breaks Loose,” and in PR Week as one of 22 “crunch-time counselors who should be on speed dial in a crisis.” Lukaszewski has served on the PRSA National Board of Ethics and Professional Standards (BEPS) for more than 20 years.
Participants earn 1.0 APR Maintenance Credit for a webinar. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.