Building Effective Crisis Plans

Learn to Identify Crisis-causing Risks and How Your Crisis Plan Can Pass Seven Powerful Tests

Category: Crisis & Reputation

This is an intensive 90-minute emersion in the strategic concepts and thinking required to develop crisis communication plans that work. Learn to identify crisis-causing risks and exposures; the crisis plan components most plans miss but must have; and how to avoid, anticipate, and pre-empt the mistakes and errors that cause response failure. Learn how to involve key leaders in the approval and planning process that builds crucial management and employee buy-in so necessary for ongoing readiness.

Effective crisis plans must meet seven powerful tests:

• Top management approval before you proceed.
• Sensible, sound thinking and strategy.
• Get the first few minutes, few hours of a crisis right.
• Manage media coverage and public concerns and the victims, from the start.
• Involve management meaningfully in execution and readiness.
• Accommodate the foreseeable patterns of mistakes, problems and distractions.
• Accountable, ethical and moral behavior by leadership.

Each participant receives a substantial handout including “Your Quick Guide to the Crisis Communication Management Planning Process.”

Instructor

James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP

James E. Lukaszewski, ABC, APR, Fellow PRSA, is president of the Lukaszewski Group Division at Risdall Public Relations. Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.

Follow @jimlukaszewski