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Advanced Crisis Communication Strategy

How to Think and Advise Management Strategically During Tough Situations and Crises

May 7–8, 2015
The Tower at Cityplace
Dallas, Texas

Hosted by Dean Foods Company

Full Price: $999
Members: $849

Categories: Crisis & Reputation, Executive Level

When the going gets tough, how strategic are you? Does your boss view you as a trusted strategic adviser who can offer focused, pragmatic and useful advice to get through tough, career-threatening situations? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills. You will work through a series of communication management problems and resolution scenarios that are designed to challenge your ability to counsel senior managers and leaders during prolonged difficult situations and crises. You will learn how to:

  • Develop a truly strategic mindset.
  • Build your trusted adviser relationship with management.
  • Understand the management thinking process during a crisis.
  • Guide the CEO away from mistakes in a crisis.
  • Provide powerful, sensible and management-oriented advice.
  • Help management work with the victims, as well as manage the emotional dimensions of a crisis.

Request an agenda and detailed syllabus from the Professional Development department.


James E. Lukaszewski, ABC, APR, Fellow PRSA

Photo of James E. Lukaszewski, ABC, APR, Fellow PRSA Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.

Participants earn 4.0 APR Maintenance Credits for a two-day course. For more information on Accreditation maintenance, visit


Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.