Advanced Crisis Communication Strategy
How to Think and Advise Management Strategically During Tough Situations and Crises
Category: Crisis & Reputation
When the going gets tough, how strategic are you? Does your boss view you as a trusted strategic adviser who can offer focused, pragmatic and useful advice to get through tough, career-threatening situations? Join senior communicators and communication managers in this two-day immersion session to expand your strategic skills. You will work through a series of communication management problems and resolution scenarios that are designed to challenge your ability to counsel senior managers and leaders during prolonged difficult situations and crises. You will learn how to:
- Develop a truly strategic mindset.
- Build your trusted adviser relationship with management.
- Understand the management thinking process during a crisis.
- Guide the CEO away from mistakes in a crisis.
- Provide powerful, sensible and management-oriented advice.
- Help management work with the victims, as well as manage the emotional dimensions of a crisis.
Request an agenda, a detailed syllabus and a program outline from the instructor.
Instructor
James E. Lukaszewski, ABC, APR, Fellow PRSA, CCEP
James E. Lukaszewski, ABC, APR, Fellow PRSA, is president of the Lukaszewski Group Division at Risdall Public Relations. Lukaszewski is among the most widely known crisis public relations practitioners and senior executive coaches in North America. His PRSA and IABC webinars, teleconferences and in-person programs have been attended by thousands of practitioners over the last 25 years. Corporate Legal Times lists him as one of the top 28 crisis consultants.
Participants earn 4.0 APR Maintenance Credits for a two-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
