Out With the Old
Navigating the New Integrated Communications Environment
Category: Techniques & Tactics
Discover, understand, blend and deploy a broad range of traditional and emerging disciplines. Uncover the next breed of communications toolsets, and navigate the politics of leading cross-discipline communications to turn naysayers into supporters. Also, gain methods to reinvigorate forgotten techniques and outlets for surprising success, and learn surefire ways to measure the successes and failures of your communications efforts.
Instructor
Mike McDougall, APR, managing partner, McDougall Travers Collins, has been at the forefront of implementing novel approaches to communications for two decades, leading teams to 10 PRSA Silver Anvil Awards and Awards of Excellence. Prior to McDougall Travers Collins, Mike was vice president, corporate communications, for Bausch & Lomb, where he led the company’s outreach to business, financial and health care media, as well as government and community affairs.
