Your Public Relations and Communications Community

Out With the Old

Navigating the New Integrated Communications Environment

This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Discover, understand, blend and deploy a broad range of traditional and emerging disciplines. Uncover the next breed of communications toolsets, and navigate the politics of leading cross-discipline communications to turn naysayers into supporters. Also, gain methods to reinvigorate forgotten techniques and outlets for surprising success, and learn surefire ways to measure the successes and failures of your communications efforts.


Mike McDougall, APR, Fellow PRSA

Photo of Mike McDougall, APR, Fellow PRSA McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company.

Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.


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