Category: Techniques & Tactics
Discover, understand, blend and deploy a broad range of traditional and emerging disciplines. Uncover the next breed of communications toolsets, and navigate the politics of leading cross-discipline communications to turn naysayers into supporters. Also, gain methods to reinvigorate forgotten techniques and outlets for surprising success, and learn surefire ways to measure the successes and failures of your communications efforts.
McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company. His presentations have been experienced by more than 3,500 professionals during the past five years.
Participants earn 2.0 APR Maintenance Credits for a one-day course. Learn more about Accreditation maintenance.
Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.