Your Public Relations and Communications Community


Out With the Old

Navigating the New Integrated Communications Environment


Availability
This course is not currently available. Email the Professional Development Department to inquire about future availability of this program.

Category: Techniques & Tactics

Discover, understand, blend and deploy a broad range of traditional and emerging disciplines. Uncover the next breed of communications toolsets, and navigate the politics of leading cross-discipline communications to turn naysayers into supporters. Also, gain methods to reinvigorate forgotten techniques and outlets for surprising success, and learn surefire ways to measure the successes and failures of your communications efforts.

Instructor

Mike McDougall, APR

Photo of Mike McDougall, APR McDougall has served in senior corporate and agency roles for the past two decades. He is the former global vice president of corporate communications and public affairs for Bausch & Lomb Incorporated, and was director of Worldwide Public Relations for Eastman Kodak Company. His presentations have been experienced by more than 3,500 professionals during the past five years.

Participants earn 2.0 APR Maintenance Credits for a one-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


Training Webinars Included With PRSA Membership!

Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.