Category: Measurement & ROI
While we often measure how well our messages reach our audiences and how well our channels are performing, a key set of metrics can evaluate how well the communication staff is using its time and money. This session will provide examples of how different communication departments have measured:
Benchmarking with other companies to compare aspects of the function, such as structure, titles, reporting relationships, activities performed in-house versus outsourced, staffing levels, budget, etc.
Angela Sinickas, ABC, IABC Fellow, CEO, Sinickas Communications, Inc.
Angela Sinickas, ABC, IABC Fellow, is CEO of Sinickas Communications Inc., an international consulting firm that helps organizations plan and measure successful communication, including 25 percent of the Forbes’ Global 100 largest corporations. Sinickas is the author of the manual “How to Measure Your Communication Programs.”
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