Alert: The PRSA website in “read only” mode, while upgrades are in progress. Details.
Your Public Relations and Communications Community


Bringing the Power of PR to Brand Marketing


Availability
On-Demand, available until Dec. 31, 2016
Recorded Feb. 27, 2014
Full Price: $200
Members: Free!

Category: Branding

Marketing a brand and building equity requires more than just communicating product benefits to consumers. Skilled marketing communications professionals can help create a significant brand experience that will deepen emotion and drive engagement. No matter what your level of expertise is in brand marketing, you can learn how to build brands with public relations insights, strategies, and a review of case studies and examples.

In this session, you will:

  • Learn how leading brands are using public relations to engage consumers.
  • Gain a deeper understanding of how to weave public relations strategies into brand marketing.
  • Develop strategies for communicating the value of public relations activities in the marketing mix.

Instructor

Grace Leong, APR

Photo of Grace Leong, APR Leong has 23 years of experience creating and implementing award-winning marketing communication plans that engage consumers, deliver sales results and drive brand equity. Her clients include Kraft Foods, Campbell Soup Company, Johnson & Johnson and Hasbro.

Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.

 


 
Flip through a booklet on UGA’s Online Continuing Education Course:

Online PR Training: FREE With PRSA Membership

Broaden your skill set with access to an extensive library of live and on-demand professional development webinars — one of PRSA's premier member benefits.