Digital Impact Distilled
A Technology Section Brown Bag Discussion
Hosted by the Technology Section.
Categories: Social Media Measurement & ROI
This Interactive Discussion is not currently available. Email the Sections Department to inquire about future availability of this program.
What are the trends shaping the strategies of the world’s hottest technology companies? What are the emerging digital and social marketing techniques that are reshaping the profession across all industries? Hear from the Digital Impact conference co-chairs as they discuss the highlights of PRSA’s premier two-day conference dedicated to digital communications.
Among the topics this brown bag will cover are:
- Digital and social strategy.
- Emerging communications platforms and their capabilities.
- Analytics and measurement trends.
- Digital communications from a global point-of-view.
- A preview of HyperConnnections, a conference sponsored by PRSA’s Technology Section.
Please note that you must be an active member of the Technology Section to register for this brown bag discussion. PRSA members, join the Technology Section today.
Moderators
Elizabeth Albrycht is a 17-year veteran of high technology public relations practice and co-founder of the New Communications Forum. She is a founding advisory board member and member of the research, best practices and education committees for the Society for New Communications Research and has authored articles on blogging, RSS and other new tools for PRSA's Tactics, the IABC's CW Bulletin, and the Future of Work eNewsletter. Elizabeth has also presented teleseminars and in-person seminars on new communications tools for PRSA and Ragan Communications.
Kevin Sangsland, APR, is vice president of sales and marketing with Airfoil Public Relations, where he is responsible for the agency’s brand and business development efforts. A marketing and public relations consultant with more than a decade of experience in technology, Kevin has worked with industry segments that include automotive supply chain, healthcare, information technology and professional services. His expertise includes marketing communications, corporate communications, strategic media relations, research, and issues management. Kevin is an Accredited member of PRSA, immediate past chair of PRSA’s Technology Section and has served on numerous boards and committees with regional technology incubators, economic development organizations and industry associations.
Eric Schwartzman is a best-selling author and founder and CEO of Comply Socially.
