Many companies struggle with how to empower employees to further their brands without risking their corporate reputation. A decentralized communications model can enhance an organization’s reach and engagement with its audiences, but also put the corporate reputation at risk. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media. You will:
Jaya Bohlmann, APR, is a corporate communications consultant. In her previous role as vice president, public relations, for Sodexo, Inc., she managed an eight-person team that was responsible for external visibility for the company’s operating divisions and functions across North America. Bohlmann’s comprehensive background includes external communication consulting for large agencies as well as corporate communications roles.
Robert Philips is vice president of digital media for GolinHarris’ Washington, D.C., and Atlanta offices. Previously, he was a digital strategist and project manager at Proof Digital Media, Burson-Marsteller’s interactive agency. At Burson-Marsteller, he led the digital communications program for the Bureau of Engraving and Printing’s global public education program for the redesigned U.S. currency.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.