B2B to B2E (Everyone)

Leveraging Employees as Social Media Brand Ambassadors

Hosted by the Employee Communications Section.

Categories: Communication Strategy Social Media

Many companies struggle with how to empower employees to further their brands without risking their corporate reputation. A decentralized communications model can enhance an organization’s reach and engagement with its audiences, but also put the corporate reputation at risk. Explore a case study that demonstrates how a global, decentralized company led an internal shift to maximize social and digital media. You will:

• Learn to overcome internal hurdles to effectively use social media to promote your brand.
• Understand how to create an integrated digital communications program that maps to strategic business objectives.
• Get tips for educating employees and leveraging them as social media brand ambassadors, while preserving corporate compliance and employee policies.
• Gain insight into the right social media model for your company that aligns with structure, skill set, executive buy-in and communication priorities.

Instructors

Jaya Bohlmann, APR

Jaya Bohlmann, APR, is a corporate communications consultant. In her previous role as vice president, public relations, for Sodexo, Inc., she managed an eight-person team that was responsible for external visibility for the company’s operating divisions and functions across North America. Bohlmann’s comprehensive background includes external communication consulting for large agencies as well as corporate communications roles.

Follow @jayabohlmann

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Robert Philips

Robert Philips is vice president of digital media for GolinHarris’ Washington, D.C., and Atlanta offices. Previously, he was a digital strategist and project manager at Proof Digital Media, Burson-Marsteller’s interactive agency. At Burson-Marsteller, he led the digital communications program for the Bureau of Engraving and Printing’s global public education program for the redesigned U.S. currency.