All Hands On Deck!
How Disney Cruise Line Made Its Dream Come True
Hosted by the Travel & Tourism Section.
Categories: Communication Strategy Media Relations
Disney Cruise Line introduced the third ship in its fleet to worldwide acclaim in January 2011. Public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in a major cruise line’s history, raising the bar for internal teamwork and driving a tremendous level of positive brand awareness. You will:
- Learn how the company’s public relations and public affairs teams engaged media, key stakeholders and internal audiences in the biggest expansion in the cruise line’s history.
- Explore the excitement and first-of-its-kind offerings.
- Incorporate the company’s learnings into your own strategic plans.
Instructor
Jason Lasecki is public relations director for Disney Cruise Line, and oversees all consumer and product-related publicity efforts for the company, leveraging both traditional and social media channels. He was instrumental in developing the strategic communication plan for the Disney Dream launch and the upcoming launch of the Disney Fantasy. A 14-year Disney veteran, he has spent the last seven years working exclusively with Disney Cruise Line.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
