China: Your Company’s Next Market Frontier
Successful Communication Strategies in the Land of Everything in the “Year of the Dragon”
Hosted by the PRSA Global Affairs Committee.
Category: Leadership & Management
Note: The time of this program has changed. The live broadcast will take place from 8–9 a.m. EDT. A rebroadcast will be offered again from 3–4 p.m. EDT with several of the speakers on hand to respond to your questions. Use the live broadcast registration to register for the 3 p.m. rebroadcast.
China and other countries of Southeast Asia are increasingly attractive to U.S.-based businesses. However, the challenge is to engage in strategic communication with stakeholders in this new frontier that Ignazio Messina of Toledo Magazine called “the Land of Everything,” paraphrasing Liu Wenge, section chief of liaison and information for the Qinhuangdao Foreign and Overseas Affairs Office, who described his homeland as a “place to see everything.”
This webinar will feature some of the most knowledgeable and highly respected public relations practitioners who work for large transnational corporations and global public relations agencies in the region. You will gain insights into how your company can benefit from a strong public relations presence in China during the “Year of the Dragon” and beyond.
Moderators
John L. Paluszek, APR, Fellow PRSA
John L. Paluszek, APR, Fellow PRSA, is senior counsel at Ketchum (New York and Washington, D.C.), specializing in reputation management and corporate responsibility. He is immediate past chair of The Global Alliance for Public Relations and Communication Management, liaison to the United Nations for the Global Alliance and the Public Relations Society of America, and a member of The Commission on Public Relations Education.
Katerina Tsetsura, Ph.D., is an associate professor of strategic communication/public relations in the Gaylord College of Journalism and Mass Communication at the University of Oklahoma. Tsetsura has published more than 40 articles and chapters in peer-reviewed journals, internationally recognized books and research annuals, and presented numerous conference papers. In the past, she has worked in journalism, public relations and advertising in Russia and the United States. She continues to provide strategic counseling to agencies, companies and organizations around the world in the areas of strategic planning and issue monitoring. She is a chair of the PRSA Global Affairs Committee, and is a member of editorial boards of several leading journals in the field, including Communication Theory and PR Journal.
Panelists
Darren Burns is managing director of Weber Shandwick China, where he oversees operations in Beijing, Guangzhou and Shanghai, and is responsible for developing and implementing strategic public relations campaigns for local and multinational clients, and supporting global clients. He joined the Interpublic Group in 1999 and was promoted to his present position in 2006.
Craig Hoy is a former managing director of Dods and the former publisher of Public Affairs News and The House Magazine. He is the founding director of PublicAffairsAsia and has worked for organizations including the BBC, The Times and Investment Week. A former Downing Street lobby correspondent, he has more than a decade of specialist publishing and editorial experience in the public affairs, communications and government arenas in Europe and Asia.
Christian Schubert, vice president corporate communications, Asia Pacific, BASF, studied management and engineering and took master’s degrees in engineering and management in Berlin (Germany) and Hoboken, N.J. (USA), before training as an attaché and assuming duties in the Economic Directorate-General of the German Foreign Office in Bonn. In 1996, Schubert joined the strategic planning department of DaimlerChrysler Services AG in Berlin, where he headed the press department from 1997 onward. Schubert started working for BASF as Head of Corporate Communications BASF Group in 2001. Since October 2008, he is leading Corporate Communications Asia Pacific, based in Hong Kong.
Participants earn 1.0 APR Maintenance Credits for a webinar. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
