Marketing a brand and building equity requires more than just communicating product benefits to consumers. Skilled marketing communications professionals can help create a significant brand experience that will deepen emotion and drive engagement.
Join instructor Grace Leong, APR, MBA, managing partner of Hunter Public Relations, for this half-day course that will be chock-full of case studies and engaging exercises that will help you understand how to build brands with public relations insights and strategies.
Leong has 23 years of experience creating and implementing award-winning marketing communication plans that engage consumers, deliver sales results and drive brand equity. Her clients include Kraft Foods, Campbell Soup Company, Johnson & Johnson and Hasbro.
Participants earn 1.0 APR Maintenance Credits for a half-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
Broaden your skill set with access to more than 50 live and on-demand webinars in 2014.