Bringing the Power of PR to Brand Marketing
Drive Consumer Engagement With a Significant Brand Experience
Category: Branding
This Course is not currently available. Email the Professional Development Department to inquire about future availability of this program.
Marketing a brand and building equity requires more than just communicating product benefits to consumers. Skilled marketing communications professionals can help create a significant brand experience that will deepen emotion and drive engagement.
Join instructor Grace Leong, APR, MBA, managing partner of Hunter Public Relations, for this half-day course that will be chock-full of case studies and engaging exercises that will help you understand how to build brands with public relations insights and strategies.
Instructor
Grace Leong, APR, is the managing partner of Hunter Public Relations, a leading marketing communications firm based in New York City. She has 23 years of experience creating and implementing award-winning marketing communication plans that engage consumers, deliver sales results and drive brand equity. Her clients include Kraft Foods, Campbell Soup Company, Johnson & Johnson, and Hasbro.
Participants earn 1.0 APR Maintenance Credits for a half-day course. For more information on Accreditation maintenance, visit http://www.prsa.org/Learning/Accreditation.
